As we prepare for the intensity of the campaign, a few people have pointed out to me that not everyone knows what a "Kickstarter campaign" is. So, in a nutshell: it's a way of crowdfunding a project - in this case, by using the Kickstarter web platform.
Crowdfunding is a way of gathering financial support through many individual donors, most of whom donate small amounts. Running a campaign is supposed to be by turns grueling, mortifying, and exhilarating. Missy Laney, of the Sundance Institute, told me it's like having a newborn baby in the house. You spend every waking moment on it - and you don't sleep much. (You can see why I'm feeling nervous!)
In our case, we are also running an "all or nothing" campaign - meaning we won't get a penny unless we raise at least our goal: $21,000. This is the bare minimum it will take to make Worse Than Poop! the film we know it needs to be. In reality, it will take more than this - but $21k will get us far enough to make it happen. And as with all crowdfunded projects, the more people who find out about it, the more likely we are to meet our goal.
This is why you, dear reader, are so important. You have the power to forward this post to your friends, to like us on FaceBook, to follow us on Twitter, and to tell everyone you know about Worse Than Poop! Starting on Tuesday, for as little as $5, you can become part of the solution, part of a movement that will change our world for the better, one pooping car at a time. We'll also have many awesome and fun rewards for you - fabulous tokens of our affection that you won't find anywhere else. So stay tuned... and if you haven't already, please take the Poopie Pledge to support us on Tuesday!